Nonprofits if this present time have realized that there is great strength in the ability of their donors to support peer-peer fundraising. Family, friends and a larger number of people influence every one of us. The people we are familiar with and like are those we trust. When we are asked to support something that interests them, we tend to do it. Through peer-peer fundraising, your supporters are given donation pages they can customize and share with their friends and contacts using email, social media and other ways. New persons are persuaded to join by your partners as they narrate the reason for their devotion to and strong involvement in your cause.
If you just started peer-peer fundraising, here are the most effective drills to incorporate to level up your campaign results;
1. Choose an innovative theme.
If the theme of your fundraising campaign is innovative and relatable, your friends and family would be more pumped up about it. Come up with ideas by thinking from your donors’ point of view. What matters the most to them? Let your ideas revolve around your community, what you’re fighting for and the what you’re looking to achieve in future.
To get in our creative zone, think about these;
What is the part of the community you serve that calls out to donors? Come up with a theme that is centered on any of those parts. What propels donors to aid your community weather its storms? Let one of the challenges be the focus of your campaign. What answers do you think up with your donors for your community? Find an effective way to depict those answers as your theme. Is there a special program you’re to commence that would interest your donors? How about a theme that advocates for this project?
2. Pick a well-defined goal and time frame.
Goals and time frames that are well-defined will give you what to look forward to. They will also infuse a fierce consciousness in your partners in fundraising and that would keep them motivated. Let your golden be exact; either the number of benefactors you expect to contribute or how much you expect to raise in total. Next, put your goal in perspective. For instance, if you intend to campaign for the provision of interesting reading materials for 200 children for a year and the coat of magazines and books for each child is $35,it means about $7000 is needed in total.
By explaining each part of your goal like that, you would effectively express and highlight the ways each benefactor can contribute. They’ll be even more persuaded to give when they see the substantial difference that can make.
It is important to have a definite time frame because they is a greater tendency for people to act when there’s pressure. It’s easier to draft a call-to-action with a well defined time frame. If you tie your campaign to a particular date, for instance, #GivingTuesday let it be a date that is anticipated. If your campaign has no specific theme (it could be about the birthdays of your supporters), let there be a pressing topic, (fund matching, consequences of inaction etc) that would continuosly motivate donors and partners.
3. Design a fundraising toolkit.
Equip your fundraisers with the necessary tools to make your campaign a success. Your supporters will be confident and participate freely if you give them a peer fundraising toolkit. You might want to add these;
Instructions for the campaign page: take them through the steps on creating their own email templates and donation page. It’s made easy by the Network for Good video tutorial.
Messages to spread: construct persuasive messages that would explain the use of the money, the significance of the anticipated donation and ways the organization has rendered help to those with like needs in the past. Empower your donors to advocate for you with boldness.
Visuals : Develop different visuals and illustrations that can be shared on social media by peer fundraisers.
Templates: Craft templates for appealing emails and an appreciation template that follows.
faqs: Draft timelines that peer fundraisers would work with. Let it contain instructions on who to call for help if need be.
Nonprofits are reaping the benefits of this outstanding kind of fundraising. Peer-peer fundraising can be of benefit to us too. You’ll have a head start with these effective tools.